Whether a website is successful or unsuccessful can easily be decided by its design. Implementing web design that comports with industry best practices helps you create a good-looking website that does what you want it to do. In the worst case, creating a site with horrible design will mean that your visitors just click “back” without even reading anything on the homepage. Get a great-looking website by trying some of the following proven web design tips.
When you are creating graphics or photos for your website, be sure to keep the file size small. If your graphics are too large, your page will load slowly and your visitors will leave. You can find many free or inexpensive graphics programs online that will optimize your images before you load them to your website.
If you are creating a website, make sure you view your site in different browsers. What you see on your screen may be different from what others see. Make changes to your site to make it look good on all popular browsers. You will want to have a person using a different computer operating system check on your site as well.
Always include a search tool for searching through your site. If visitors want something specific, they will immediately scan for a search function. If you don’t have a search box, they’ll just go to the next site. Place the search box in the top right corner of the page since this is where most people look for one.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Take some time to learn about shortcuts that can be used to save time. Just about everything in web design has some sort of shortcut and learning what it is can save you a lot of time. For example, you can use certain HTML codes to make very quick changes without needing to re-load.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
A web design that both looks good and is functional is often the difference between a site that attracts visitors and one that doesn’t. Use strategies that work and you will see an increase in your traffic. If your site is poorly designed, potential customers will not see it as serious and won’t read your content. Use these practical tips and tricks to develop a high-performance website.